Anesis: Adding a concluding sentence that diminishes the effect of what has been previously stated.
Example: John was a hard worker and diligent student. He was intent on his work, incredibly focused, and persistent to the extreme, but his dyslexia resulted in poor English grades.
"This year's space budget is three times what it was in January 1961, and it is greater than the space budget of the previous eight years combined. That budget now stands at 5 billion, 400 million dollars a year -- a staggering sum, though somewhat less than we pay for cigarettes and cigars every year." -John F. Kennedy
"Maybe, I didn’t go for my father. Maybe, what I really wanted was to prove I could do things right, so when I looked in the mirror I’d see someone worthwhile. But I was wrong. I see nothing." -Mulan
She had set more track records than any woman in the country. She had more stamina, skill and perseverance than many of the best, but she had broken her leg and would not be competing this year.
Allie, I hope you don't mind that I added the advertisement to your post. Anesis is a great advertising technique because its unexpected twist makes it memorable.
Nikola Tesla was brilliant with infinite scientific potential: he could speak eight languages, recite entire books at will, and build complex devices from memory, but he was also utterly insane.
"This year's space budget is three times what it was in January 1961, and it is greater than the space budget of the previous eight years combined. That budget now stands at 5 billion, 400 million dollars a year -- a staggering sum, though somewhat less than we pay for cigarettes and cigars every year."
ReplyDelete-John F. Kennedy
"Maybe, I didn’t go for my father. Maybe, what I really wanted was to prove I could do things right, so when I looked in the mirror I’d see someone worthwhile. But I was wrong. I see nothing." -Mulan
ReplyDeleteShe had set more track records than any woman in the country. She had more stamina, skill and perseverance than many of the best, but she had broken her leg and would not be competing this year.
ReplyDeleteAllie, I hope you don't mind that I added the advertisement to your post. Anesis is a great advertising technique because its unexpected twist makes it memorable.
ReplyDeleteHe was one of the most admired men of his time, yet he had one terrible, fatal flaw.
ReplyDeleteNikola Tesla was brilliant with infinite scientific potential: he could speak eight languages, recite entire books at will, and build complex devices from memory, but he was also utterly insane.
ReplyDeletePlease cite your sources in future comments. Thanks!
ReplyDelete